HOW WE PROMOTE YOUR BUSINESS AND BRAND
FGB Consultancy's "Promote your Brand" project is a unique marketing tool used by different businesses and brands to help introduce word-of-mouth advertising. This project feature a limited number of selected businesses and brands in each major city. These businesses and brands do not pay to be included, they are FREE and chosen based on awards, reviews and personal recommendations.
FGB Consultancy sell memberships to the members along with FUNJOY Discount Book with the FUNJOY Discount Card.
What type of customer do FGB reach?
FGB Memberships and Discount Cards are provided to each MAN (Money-Authority-Need) and each class of people and to high-profile corporate social clubs, charities and community groups who sell them as a fundraiser.
Your business and brand reaches a highly affluent, socially active and dining-oriented market and to people loving to have saving, enjoyment and entertainment with their families and friends.
FGB Consultancy also helps the members and keep them always updated for all the businesses and brands promotions and events.
Your participation and offers are been send as a message to all members and local residents that you value their membership and are supportive for the FGB Members.
How to Promote Your Business?
Business promotion is an integral part of any business's success, as it is through promotion that a business expands its customer/client base and opens new windows of opportunity. There are many ways to promote a business, and each varies in regards to time, labor and costs. Many business plans use a combination of methods, based on individual needs and circumstances. We do all this for your business promotion.
We create a brand image, or logo
Widespread brand recognition is our common goal, as it will give your business credibility and inspire others to spread the word about your business. Grow your brand by placing your logo in our Discount Book and business stationary, brochures, signs, website and merchandising materials.
Meeting professionals from other, related businesses is an effective form of business promotion, as it provides you with opportunities to learn about your competitors, ask for referrals, form mutually beneficial partnerships in complementary industries and spread awareness about your business throughout a group of like-minded people. Network with other professionals in the following ways:
Our Steps to Promote Your Business
We attend networking group meetings. We find networking groups and clubs on the Internet, in newspapers and in trade publications.
We Introduce your brand and business to people at the meetings. Explain what it is your business does, what you offer that makes you stand out from your competition and what you are looking for in business relationships.
We ask relevant questions during group discussions. In addition to promoting your business, you can learn a lot at networking meetings. Additionally, asking open-ended questions encourages others to participate in the conversation, and sets you up for more introductions.
We also hand out your business cards. Set up private meetings with those who express an interest in getting to know more about your business.
We consider these methods for advertising your business:
Signs. We may opt for storefront signs, billboards, marquee boards or street-side yard signs.
Print. We place print ads in magazines, newspapers, coupon books, trade journals and industry magazines. Choose print mediums that are suited to your business. For example, if you run a technology parts recycling warehouse, then you may consider placing ads in computer classifieds and technology magazines.
Commercials. Television and radio commercials are effective ways to promote your business to a broad audience, but they are relatively costly forms of advertising.
Advertisements. We may opt to pass out your promotional materials at trade shows and events, at store fronts, in parking lots or in any other highly-populated areas. Some businesses, like nightclubs and entertainment venues, hire street crews to hand out advertisements and attract new customers.
Direct mail. We may purchase mailing lists targeted to your segment of the consumer market, then mail out letters, brochures, catalogs or postcards. This method is effective when you want to provide potential customers with paper coupons, vouchers, business cards or promotional merchandising.
Public relations (PR) firms. We may hire a PR firm to create publicity for you in the form of news write-ups and press releases.
Internet. Promoting business online involves setting up a business website, participating in industry/trade forum discussions, running a blog, setting up accounts on social networking sites, using pay-per-click and banner ads, listing your business information in business directories and employing search engine optimization (SEO) techniques. Every business, regardless of its size or scope, could benefit from Internet marketing, and many Internet marketing mediums are free to use.
AR Advertising. Short for Augmented Reality Advertising. It enriches the user experience by bringing life to the prints, when it's enhanced with extra layer called a digital layer.
Build business partnerships with other organizations.
It's tough to build a business partnership with an established company when your company isn't yet established. Businesses understand the value (or lack of value) you're giving them, and may want something in return or simple avoid business with you in the first place. We support you to do so.
Rely on the power of social networks.
Social networks have become the new darling of advertising because much of the legwork is being done by dedicated fans, for free. You will pay us to advertise for you, or you could establish a social community of fans who advertise by word of mouth, at little or no cost. What's it going to be?
We pass out merchandise with your company's name and/or logo on it to everyone we meet at networking events, trade shows, client meetings and even personal social gatherings. Things like pens, magnets and calendars are good merchandising ideas, as these tend to stay in use, and within view, for extensive periods of time.
Develop relationships with your customers.
Customers are people — not numbers — and it is important that we put consideration and effort into building personal relationships with them. For example, when we send out Birthday or Christmas cards each year, we not only gain customer loyalty but we also inspire customers to promote your business to the people they know.
Encourage customers to talk about their experience using your business.
There is no tool more powerful than people talking with their family members or friends about your product or the quality of your work. If your customers are fully satisfied, then you should ask them to refer you or your product to their family or friends. It is important to realize that your customers may not do so automatically and sometime a little poke requesting them to refer your business may work wonders. Go ahead, be bold and ask for more work.